TargetAudience helps you to address your website audience more precisely. By adding a utm_content parameter you can change the visual behaviour of your website to better address visitors who came from different places.

After configuring the plugin in the settings you can use a shortcode for displaying the name of your audience. For example place the shortcode:

[audience default="Webdesigner" alternative="1"] 

on your page. By default Webdesigner is displayed.

But if you append an utm_content parameter like ?utm_content=1 in the address bar, the shortcode will display the first alternative of your set audience with ID 1 (maybe Online-Marketers).


  1. Upload targetaudience to the /wp-content/plugins/ directory
  2. Activate the plugin through the Plugins menu in WordPress
  3. Configure the plugin in the settings by adding audiences
  4. Place the shortcode on your page
  5. Control the output by adding the equivalent utm_content to the address bar


No coding is needed for setting up the plugin. Just follow the screen instructions.

Leave a Reply

Your email address will not be published.

Fill out this field
Fill out this field
Please enter a valid email address.
You need to agree with the terms to proceed

Most Viewed Posts