TargetAudience helps you to address your website audience more precisely. By adding a utm_content parameter you can change the visual behaviour of your website to better address visitors who came from different places.
After configuring the plugin in the settings you can use a shortcode for displaying the name of your audience. For example place the shortcode:
[audience default="Webdesigner" alternative="1"]
on your page. By default Webdesigner is displayed.
But if you append an utm_content parameter like ?utm_content=1 in the address bar, the shortcode will display the first alternative of your set audience with ID 1 (maybe Online-Marketers).
- Activate the plugin through the Plugins menu in WordPress
- Configure the plugin in the settings by adding audiences
- Place the shortcode on your page
- Control the output by adding the equivalent utm_content to the address bar
No coding is needed for setting up the plugin. Just follow the screen instructions.